Cookies

Background

Cookie policy

What are cookies:

In order to improve the services provided to you, our website uses cookies. Cookies are small files that store information in your browser and are normally used to distinguish individual users. However, the person of the user is not identifiable based on this information. Cookies help, for example:

  • to the proper functionality of our site, in order to complete the purchase process with the least possible difficulties;
  • when remembering our customers' login details so they don't have to enter them every time;
  • to determine which pages and features are used most often by visitors; based on this, we can best adapt our offer to your requirements;
  • they help us find out which ads visitors view most often, so that they are not shown the same ad over and over again when browsing the pages, or that they are not shown an ad for goods they are not interested in.

You can find more general information about cookies here, for example

What cookies we use:

The cookies used on our website can be divided into two basic types in terms of their durability. Short-term so-called "session cookies" that are only temporary and remain stored in your browser only until you close the browser, and long-term so-called "persistent cookies" that remain stored on your device much longer or until you manually delete them (time the retention of cookies on your device depends on the settings of the cookie itself and the settings of your browser).

From the point of view of the function that each cookie fulfills, cookies can be divided into:

  • conversions that allow us to analyze the performance of different sales channels
  • tracking, which in combination with conversion help analyze the performance of various sales channels
  • remarketers, which we use to personalize the content of ads and target them correctly
  • analytics that help us improve the user experience of our website by understanding how users use it
  • essential, which are important for the basic functionality of the website

Some cookies may collect information that is subsequently used by third parties and that, for example, directly support our advertising activities (so-called "third-party cookies"). For example, information about products purchased by visitors to our site may be displayed by an advertising agency so that we can better customize the display of Internet advertising banners on the web pages you view. However, you cannot be identified based on this data.

We use the following cookies on our website:

Publisher/ Name of the cookie Type Durability
AdForm
(TPC, GCM, uid)
Tracking, Conversion, Remarketing persistent
AdWords Tracking, Remarketing 90 days
Criteo Tracking, Conversion, Remarketing persistent
DoubleClick Tracking, Conversion, Remarketing persistent
Facebook Tracking, Conversion persistent
Google Analytics
(_ga, cid, utmv, utmz, utma, utmb, utmc)
Analytical, Tracking persistent
6 months
persistent
6 months
persistent
persistent
session
Eureka Tracking, Conversion persistent
ZDEDebuggerPresent Essential may vary
acid Essential may vary
https_enabled Essential may vary
s_pers_c6 Essential may vary
s_pers_c5 Essential may vary
ngEnabled Essential may vary
php, phtml, php3 Essential may vary
recently_viewed Essential may vary
Optimizely
(optimizelyBuckets, optimizelySegments,
optimizelyCustomEvents, optimizelyEndUserId)
Analytical persistent
persistent
persistent
persistent
Click Tracking, Remarketing 30 days
maximum 540 days
TradeDoubler Tracking, Conversion persistent
Goods Tracking, Conversion persistent
Twitter
(pid)
Analytical persistent
YOTTLY Tracking, Conversion, Remarketing persistent

How to refuse the use of cookies

The use of cookies can be set using your internet browser. Most browsers automatically accept cookies by default. Cookies can be rejected using your web browser or you can set the use of only some cookies.

Information about browsers and how to set preferences for cookies can be found on the following websites:

An effective tool for managing cookies is also available at http://www.youronlinechoices.com/cz/


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